Sr. Product Marketing Manager

data.world

data.world

Marketing & Communications, Product
Austin, TX, USA
Posted on Nov 20, 2024

We’re looking for a Senior Product Marketing Manager to provide customer, sales, and market enablement and product evangelism for our AI-powered Data Catalog Platform. Your ability to translate technical capabilities and market needs into messaging, content, campaigns, and initiatives will help position data.world as the leading platform for addressing business challenges associated with data discovery, modernization, governance, and becoming ready for the bold new AI world.

In this role, you will understand our customers and prospective customers, our community, and the challenges they face. You will spread their stories and the path to success, helping them transform their companies with data.world. You are equal parts creative, execution, and translator, turning exciting technology and product capabilities into intuitive language and visuals that resonate with their target audiences, and content and initiatives that have market impact.

At data.world, you will:

  • Execute GTM strategies and campaigns in partnership with sales, demand generation, and the broader marketing team.
  • Identify and understand the pains and challenges associated with our target users, influencers, and buyer personas, and develop messaging and positioning that demonstrates how our platform addresses those issues.
  • Understand market trends and the competitive landscape. Effectively apply this knowledge to improve go-to-market positioning and campaigns.
  • Orchestrate product launches, bringing differentiated capabilities and solutions to market for maximum success.
  • Define the solution value proposition and enable our direct sales team, customer success, and channel partners to effectively communicate with external audiences.
  • Assist our sales and partner teams in the field as the subject matter expert for your product and solution areas.
  • Develop and deliver direct sales and partner enablement including playbooks.
  • Collaborate with the demand generation team to execute a business plan that includes key activities, target personas, budget, and KPIs that align with our company's business goals.
  • Develop product marketing material such as white papers, presentations, webinars, videos, blogs, website pages, and other content supporting the buyer's journey and communicating the value of data.world.
  • Invest in customer marketing efforts and nurture customer contacts to drive adoption, value, and advocacy in our customer base, as well as facilitating feedback back to our product organization

We’d love to see:

  • 3-5 years of experience in product marketing in enterprise data, analytics, AI, or a similar/related market area.
  • Deep expertise in competitive intelligence, sales enablement, and customer advocacy programs.
  • Strong storytelling ability to communicate customer stories and product stories, and the ability to educate and enable others to communicate the value of our products.
  • Ability to rapidly learn new technology or product concepts and translate that into simpler language tailored for appropriate audiences.
  • Comfort in organizing cross-functional projects with a diverse set of stakeholders.
  • Strong written, verbal, and visual communication skills, including the ability to present complex information to diverse teams.
  • An appetite to try new things. You’re curious and excited to improve your process, and always looking to learn. You don’t shy away from the tough questions.
  • Innate curiosity for and ability to understand complex, enterprise use cases and technology.

Big pluses include:

  • Domain expertise in data governance and metadata management.
  • Strong familiarity around artificial intelligence and data apps.
  • Experience in a fast-moving startup environment.

Perks & Benefits:

  • Competitive compensation with bonus program.
  • Up to fully paid health, vision, and dental insurance premiums for you and your entire family.
  • Company-paid life insurance, long-term disability insurance, and legal coverage.
  • Flexible PTO & Dedicated Parental Leave Program.
  • Remote-first, flexible, casual environment.
  • Annual Wellness Reimbursement & New Employee Office Stipend.
  • Generous Stock Option Plan with Refresh Program.
  • Company and Team events for connection and fun.
  • An awesome group of smart coworkers, including a tight-knit team of startup veterans with integrity, passion, and a good sense of humor.
  • Your own Sparkletar owl character!

If you have the exceptional combination of skills and qualities that we are looking for, then we’re excited to meet you!

Note: We encourage people from underrepresented groups to apply. data.world is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

We are the world’s largest collaborative data community and we very much believe that our people need to represent the very diverse nature of the community we are serving and customer base we are winning. We believe that diversity leads to the most creative discussions, ideas, and outcomes.