Head of Technical SEO and SEO Product Management

LawnStarter

LawnStarter

Marketing & Communications, IT, Product
United States
Posted on Monday, March 11, 2024

LawnStarter is the leading on-demand platform for lawn care, landscaping, and home services in the US, and our vision is to be the one-stop shop for all home services. Over the past 10 years, we’ve expanded into hundreds of metro areas, acquired our biggest competitor, and have recently become profitable solidifying our leadership in the space.

Role Overview:

As Head of Technical SEO & SEO Product Management at LawnStarter you will drive organic traffic growth across LawnStarter's digital properties through technical optimization, product development, and strategic SEO initiatives. This position requires a unique blend of technical SEO knowledge, product management skills, and a deep understanding of SEO tools, and analytics.

Key Responsibilities:

  • Develop and implement a comprehensive technical SEO strategy that aligns with LawnStarter’s business goals.
  • Lead the development and management of SEO-related products, focusing on innovation and user experience to enhance organic search performance.
  • Collaborate with engineering teams to ensure SEO best practices are integrated into website architecture, coding, and content.
  • Oversee the technical aspects of SEO, including site speed optimization, mobile optimization, and addressing crawl errors and redirects.
  • Conduct advanced SEO analysis using various tools (like Segment, Google Analytics, SEMrush, Ahrefs, Wincher, GSC, Bing Webmaster) to inform strategy and track performance.
  • Manage and optimize LawnStarter’s SERP visibility through effective keyword research, content strategy, and on-page optimization.
  • Lead cross-functional teams in executing SEO projects, ensuring alignment with overall marketing and product strategies.
  • Stay on top of the latest SEO trends and algorithm updates, adjusting strategies accordingly.
  • Drive innovation in SEO tools and processes, enhancing the team's capabilities and efficiency.
  • Provide leadership and mentorship to the SEO team, fostering a culture of continuous learning and improvement.