About the job
LawnStarter is the nation’s leading on-demand marketplace for lawn care and home services, crossing $100M in bookings last year. And lawn care is only the beginning — our long-term goal is to become the go-to marketplace for all home services.

As the UX + Brand Strategist, you will transform customer and Pro insight into company-shaping action. You’ll sit at the intersection of research, brand strategy, and product discovery; helping us understand what people need, why they behave the way they do, and how our multi-brand ecosystem (LawnStarter, Lawn Love, and HomeGnome) can serve them in clearer, smarter, more differentiated ways.

This is a highly strategic, high-leverage role with deep exposure across Product, Growth, Ops, and Design. You’ll run discovery for our most important initiatives, define how our brands show up in the market, and build the insight engines that help our teams consistently make customer-aligned decisions.

Problems to be solved

1. Turning scattered insights into company-shaping clarity

Today, customer understanding sits in pockets across the company; individual interviews, isolated surveys, support anecdotes, and unshared learnings. Everyone cares, but no one has the full picture.You will help us unify these fragments into a clear, reliable understanding of customer and Pro needs.Your insight engines and stories will influence roadmaps, elevate decision quality, and raise our bar for what “good” looks like across teams.

2. Untangling our multi-brand ecosystem

We operate three brands with different customer promises, but they all ultimately deliver one shared product experience.

You’ll help us answer:

• Who each brand is for

• What each brand uniquely promises
• How each brand should sound, look, and show up
• How to avoid cannibalization while maximizing reach

Your work will shape acquisition efficiency, customer trust, and brand preference.

3. Bringing disciplined discovery to a fast, scrappy environment

We move fast, often with imperfect information. You’ll build a discovery practice that keeps pace with our speed (rapid interviews, quick tests, tight synthesis.) Which will help us avoid building features customers don’t want. Your work ensures our biggest bets start from real human truths, not assumptions.

4. Aligning teams around stories that inspire action

Insights only matter if teams use them. You’ll craft narratives (journeys, briefs, one-pagers, insights decks) that make research memorable, empathetic, and actionable. Your storytelling will anchor quarterly planning, influence prioritization, and help teams move with confidence and direction.

What you’ll own:

• Lead initiative-level discovery across major product and brand opportunities.
• Develop, maintain, and evangelize a continuous-discovery practice (interviews, surveys, tests, synthesis) that can be contributed by anyone in the org.
• Define and evolve multi-brand positioning, segmentation, story, and value prop.
• Translate insights into roadmaps, personas, jobs-to-be-done, and briefs used by PMs and designers.
• Launch rapid validation tests within 48 hours of new ideas.
• Lead quarterly insight and brand share-outs for cross-functional alignment.
• Contribute to measurable improvements in acquisition, engagement, retention, and perception.

You’re a great fit if you…

• Have 4-8+ years in UX research, product strategy, service design, or brand strategy.
• Thrive in ambiguity and can bring structure where none exists.
• Turn research into compelling narratives that drive decisions.
• Are energized by multi-brand complexity and system-level strategy.
• Prefer fast, scrappy tests to big, slow research cycles.
• Care deeply about customer needs and behaviors.
• Communicate with clarity, empathy, and influence.
  
  

Success looks like…

• Decisions across Product, Growth, and Ops consistently reflect shared customer understanding.
• Brands are more differentiated and create clearer paths for customer acquisition and retention.
• Research measurably improves initiative success rates and reduces wasted investment.
• Narrative artifacts accelerate planning and alignment.
• Teams converge around shared problems, shared truths, and shared directions.

• Fully remote position: Work remotely from anywhere you want.

• Healthcare benefits: Medical, dental, and vision
• STD, LTD, Life Insurance, 401k
• Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.
• 110-140k

Disclaimer

LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LawnStarter’s employees to perform their job duties may result in discipline up to and including discharge.